Sunday, January 31, 2010

Analyzing Commercials

The channel that I chose was HGTV. Now i know that this isn't the most manly show in the world but it catches mine and my girlfriends interest.

The shows that we watched were Income properties, this is a show where people purchase homes with the intent to rent out all or a part of their home and to get it to code and looking good the HGTV guys come out and show some tricks to save some money and get the most rental income. they also do total renovations to the persons property. The next show was property virgins, on right after income properties, this was a show about first time home buyers. This show shows what to look for in a new home and how to make an offer.

The types of commercials that were on this network were mainly Do-It-Yourself types of commercials. there were a lot of home depot commercials that actually had people from the HGTV channel in them showing how Home Depot can help cut cost in home renovation. There were also Lowes commercials that were telling you the same message. there were also Bella Wood flooring commercials showing you the improvements that their flooring can do to your home.

I think that if these commercials were on a different network they would probably still try to deliver the same message, but the may not have the HGTV people in them. i think this because HGTV is also getting something out of these commercials but promoting their programs and getting a wider audience.

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