Digital Photography Magazine Analysis

Demographically the Digital Photography magazine is aimed towards a broad group 20yrs. or older, although this magazine will attract people of all ages. The life style that they are trying to reach would be the people who like to pick up a camera and take pictures, these people also like to know what is new for their camera, or new cameras that are better then the one that they are currently using, i would also say that they are trying to target there person who is thinking about purchasing a nice camera and wants to learn more about it.
I would say that the percent 40% of the magazine is all advertisements mainly about cameras and accessories that can go with it. Even thought there is a lot of advertisements in the magazine this is not a clutter problem, because the reason that people purchase the magazine is so they can learn about what is new and how they can improve their photo experience.
The main types of products and services that are advertised in this magazine are going to be cameras, lenses, bags, and photo printing options. i think it would be obvious to say that they are chosen to advertise in this magazine because people that are reading this publication will have an interest in their specialized field.
From what i gather reading this magazine it is more of an educational mood that will set the pace for an advertisement for something that they may suggest you to have in the editorial. they also show you tips for care and storage. all of this is attractive to an advertiser because they can put their product in the magazine and hope that some one sees their product after reading a tip that involves it.

Analyzing Commercials

The channel that I chose was HGTV. Now i know that this isn't the most manly show in the world but it catches mine and my girlfriends interest.

The shows that we watched were Income properties, this is a show where people purchase homes with the intent to rent out all or a part of their home and to get it to code and looking good the HGTV guys come out and show some tricks to save some money and get the most rental income. they also do total renovations to the persons property. The next show was property virgins, on right after income properties, this was a show about first time home buyers. This show shows what to look for in a new home and how to make an offer.

The types of commercials that were on this network were mainly Do-It-Yourself types of commercials. there were a lot of home depot commercials that actually had people from the HGTV channel in them showing how Home Depot can help cut cost in home renovation. There were also Lowes commercials that were telling you the same message. there were also Bella Wood flooring commercials showing you the improvements that their flooring can do to your home.

I think that if these commercials were on a different network they would probably still try to deliver the same message, but the may not have the HGTV people in them. i think this because HGTV is also getting something out of these commercials but promoting their programs and getting a wider audience.

Advertisment Objectives

sales objectives can be useful for some of the advertisements that are trying to show you how much and where you can get their product, they also may use them to provide you with current promotions and events. however i do believe that the communications method is best because it can demonstrate why consumers should by your product and that is what both of these advertisements are trying to achieve.

External Influences on Consumer Behavior

The main influences are as fallows:

Culture - this is something that affects, not only, what the consumer is buying but why they are buying it. culture is a big part of a persons life, and is an obstacle for marketers all around the world. when you go to promote, or advertise something you MUST know what your target market is and make sure that your advertisements are in line with their ideals and beliefs.
(i know that Jules used a very similar ad but it fits so well)

I think that AT&T is doing a good job with it, because they are hitting the Japanese aspect and also making their service appealing to all international business men.




Sub Culture - there are many different types of subcultures out there, especially in America. the people of a given subculture will have slightly different values and beliefs than the normal person in their culture group.



This advertisements demonstrates the young adult that is also a coffee lover and enjoys mobility and freedom. this add would appeal to someone who enjoys the common conveniences of modern day life.






Social Class - these are groups that are divided because of their public status and most of the time how much money you make. marketers can avdertise and give their product a certain status that can fit inline with these classes.





This ad is aimed for the person who holds a high stature and sees them self as an athlete or wants to be like one.






Reference Groups - these are what "we" compare our selves to, or who are family is, and how a person decides what they wear or how they will act in certain situations. marketers can use the "ideal" person as the reference groups to grab the largest group and sell their product to.



This ad shows a couple that is physically "good looking" and happy, the idea is that if people buy Hollister clothing that they will look and feel like these people





Situational Determinants - this is when you would actually use the product and how it would be used. marketers can create multiple uses for products


This would show that when you wanted to have mobile coverage wherever you go that you should choose a verzion phone

Introduction

Hello,

My name is Breck Cooper, and i am in the marketing program under the watchfull eye of Jon Steele. I have also, just about five minutes ago, applied for graduation at the end of this semester.