Demographically the Digital Photography magazine is aimed towards a broad group 20yrs. or older, although this magazine will attract people of all ages. The life style that they are trying to reach would be the people who like to pick up a camera and take pictures, these people also like to know what is new for their camera, or new cameras that are better then the one that they are currently using, i would also say that they are trying to target there person who is thinking about purchasing a nice camera and wants to learn more about it.
I would say that the percent 40% of the magazine is all advertisements mainly about cameras and accessories that can go with it. Even thought there is a lot of advertisements in the magazine this is not a clutter problem, because the reason that people purchase the magazine is so they can learn about what is new and how they can improve their photo experience.
The main types of products and services that are advertised in this magazine are going to be cameras, lenses, bags, and photo printing options. i think it would be obvious to say that they are chosen to advertise in this magazine because people that are reading this publication will have an interest in their specialized field.
From what i gather reading this magazine it is more of an educational mood that will set the pace for an advertisement for something that they may suggest you to have in the editorial. they also show you tips for care and storage. all of this is attractive to an advertiser because they can put their product in the magazine and hope that some one sees their product after reading a tip that involves it.
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